MORE WATER
Multiple humectants help attract and hold water within the upper layers of the skin.
AURA connects the stages of moisturization so hydration does not end where application does. Water-binding ingredients establish moisture, emollients return pliability, and a broad lipid system leaves the skin conditioned after the visible lotion has disappeared.
Dryness can return even after skin has been moisturized.
That happens because adding water, softening the surface, and maintaining the conditions that help skin retain moisture are different responsibilities.
AURA™ connects them.
Water-binding ingredients establish hydration. Emollients restore pliability and reduce the rough feel associated with dryness. A broad lipid phase conditions the surface. Ceramide-containing lipids and supporting ingredients reinforce the environment of the moisture barrier.
AURA’s purpose is moisture continuity: helping skin receive moisture, remain conditioned as the lotion absorbs, and retain the supple feel created during application.
Multiple humectants help attract and hold water within the upper layers of the skin.
A substantial emollient phase changes the physical feel of dryness, helping skin become softer and more flexible.
Squalane, jojoba, meadowfoam, caprylic/capric triglyceride, and the ceramide system supply oil-soluble conditioning.
AURA leaves enough emollience behind for skin to continue feeling conditioned after the visible lotion has disappeared.
AURA becomes easier to understand when the formula is separated by responsibility. Each system answers a different requirement of moisturization.
Glycerin, propanediol, beta-glucan, panthenol, and gluconolactone form a multi-component moisture system.
Squalane, jojoba, meadowfoam, and caprylic/capric triglyceride restore emollience to dry-feeling skin.
Niacinamide, ceramide-containing lipids, panthenol, and the surrounding lipid phase support the condition of the skin’s moisture barrier.
The complete emulsion leaves skin softer, more flexible, and less defined by the tactile signs of dryness.
AURA does not depend on one headline ingredient carrying the formula. Its strength is distribution.
No single ingredient explains AURA. The proportions between them do.
AURA has to satisfy two very different surfaces with the same pump. The body rewards coverage. The face demands control.
That makes spreadability part of the formula’s function.
Caprylic/capric triglyceride supplies broad emollience. Squalane contributes slip without requiring a heavy finish. Coco-caprylate/caprate increases movement across the skin. Jojoba and meadowfoam extend conditioning. Cetearyl alcohol gives the emulsion enough structure to remain substantial.
The result is a lotion capable of spreading across larger areas while remaining appropriate for measured facial application.
Three aromatic materials. Three distinct jobs.
Benzoin connects sweetness and wood through its natural resinous character. The finished profile is creamy vanilla, warm resin, and soft sandalwood.
The aromatic materials account for approximately 0.35% of the master formula.
The most useful measure of a daily moisturizer is the condition skin repeatedly returns to.
AURA supplies hydration every time it is applied, but repeated use also means repeatedly replacing what ordinary washing, weather, friction, and environmental exposure remove from the skin’s surface.
Humectants repeatedly restore access to water.
Emollients repeatedly replenish surface conditioning.
Niacinamide, panthenol, beta-glucan, and ceramide-containing lipids repeatedly support the environment responsible for maintaining barrier condition.
AURA™ is a moisture-continuity lotion for the face and body.
Its water phase hydrates.
Its emollient phase restores pliability.
Its lipid system conditions.
Its barrier-supporting components help skin maintain the environment required to hold moisture more effectively.
Its Vanilla • Benzoin • Sandalwood accord gives the finished application a warm aromatic signature associated specifically with AURA.
The formula distributes the responsibility for moisturization across the entire emulsion.
Five systems divide the work. Each contributes a different piece of the finished moisturizing behavior.
Apply to clean skin and massage until absorbed. Use on the face and body as needed.
For facial use, apply after cleansing and before sunscreen during the day.
For greater moisture retention, apply while skin is still slightly damp after bathing or cleansing.
Use additional product on areas that routinely become dry, including hands, elbows, knees, and legs.