LAUNDRY DETERGENT POWDER

$35.00
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ALVÉ • Powder Laundry Detergent

WATER TURNS THIS FORMULA ON.

A concentrated, fragrance-free dry wash system built around mineral builders, oxygen-cleaning chemistry, surfactant action, four enzymes and anti-redeposition support. The pouch holds the system. The wash provides the condition that puts it to work.

64 OZ NET WT.CONCENTRATED POWDERFRAGRANCE-FREEHE + STANDARD
Dry by design. Activated where the work actually happens.
INSIDE THE POUCH

DRY DOESN’T MEAN SIMPLE.

The powder is a collection of cleaning systems sharing one dry format. Mineral builders prepare the wash environment. Surfactant helps lift and disperse soil. Enzymes work on specific components of stains. Oxygen chemistry brings another mechanism into the cycle. Anti-redeposition support helps released soil keep moving.

The powder is compact. The responsibilities inside it are not.

Mineral buildersHelp establish the conditions of the wash.
Oxygen systemAdds another route for stain cleaning.
Four enzymesWork on different components inside mixed soil.
Surfactant + CMCHelp lift, disperse and keep released soil moving.
WHEN WATER ARRIVES

ONE DOSE. SEVERAL SYSTEMS COME ALIVE.

Water does more than make the powder disappear. It creates the shared environment in which several parts of the formula can begin performing different jobs at the same time.

DRY FORMULAWater crosses the boundary and the stored system begins to distribute.
MINERAL SYSTEM

Sodium carbonate and sodium citrate begin changing the conditions surrounding soil, water and fabric.

ENZYME SYSTEM

Protease, amylase, lipase and mannanase encounter different components within mixed stains.

OXYGEN SYSTEM

Sodium percarbonate and TAED bring activated oxygen-cleaning chemistry into the wash.

SURFACTANT ACTION

Sodium Coco Sulfate helps wet, lift and disperse material being released from fabric.

SOIL MANAGEMENT

CMC helps released soil remain suspended while draining and rinsing move it out of the wash.

These systems overlap inside the same wash rather than waiting for one another in a fixed sequence.

THE OXYGEN SYSTEM

OXYGEN HAS ITS OWN JOB.

Sodium Percarbonate is a dry source of peroxide-based oxygen-cleaning chemistry. Water is what releases that activity into the wash.

TAED helps activate the oxygen system so it can work effectively under practical laundry conditions, including lower-temperature washing.

That gives the powder a cleaning mechanism distinct from surfactants, enzymes and mineral builders.

Different chemistry. Different responsibility. Same wash.

PERCARBONATE + TAEDA dry oxygen-cleaning system designed to become active after the powder meets water.
BUILD THE WASH FIRST

THE POWDER CHANGES THE CONDITIONS OF THE WASH.

Sodium Carbonate and Sodium Citrate are not passive bulk inside the pouch. They help shape the environment in which the rest of the cleaning system has to perform.

Sodium carbonate contributes alkalinity that supports soil removal, while sodium citrate helps manage minerals that can interfere with detergent performance.

Before the wash can deal with the stain, the formula has to deal with the conditions surrounding it.

MINERAL FOUNDATIONSodium Carbonate + Sodium Citrate help establish a more useful wash environment for the systems working alongside them.
THE ENZYME SYSTEM

A STAIN CAN HAVE LAYERS. SO DOES THE RESPONSE.

Everyday stains are often mixtures rather than single substances. Different enzymes give the formula different ways to work through what is holding the mess together.

ProteinProtease

Works on protein-based components found in sweat, food and body soil.

StarchAmylase

Targets starches commonly left behind by foods, sauces and spills.

Fat + OilLipase

Works on fatty and oily components within greasy residue and body soil.

Gum-like residueMannanase

Targets thickener and gum-type residues found in many prepared foods and sauces.

AFTER BREAKDOWN COMES MOVEMENT

LOOSENED SOIL STILL HAS TO GO SOMEWHERE.

Sodium Coco Sulfate provides the powder's surfactant action, helping wet, lift and disperse soil as other parts of the system work on what is holding it to the fabric.

Sodium Carboxymethyl Cellulose supports what happens next by helping released soil remain suspended rather than settling back onto fabric.

Breaking soil apart matters. Moving it away matters too.

LIFT → DISPERSE → KEEP MOVINGThe cleaning system has responsibilities both before and after soil releases from the fabric.
WHY KEEP IT DRY?

THE MACHINE ALREADY SUPPLIES THE WATER.

The pouch carries the concentrated dry cleaning system. The washing machine supplies the water when the formula actually needs it.

Dry concentration

The product is stored without a large liquid carrier occupying the package.

Compact storage

A dry format keeps the detergent physically dense and easier to store.

Moisture-conscious packaging

The powder is intended for a resealable barrier pouch that helps protect the dry system between uses.

No water-rich liquid base

The powder does not require the same preservation architecture as a water-based liquid detergent.

REAL LAUNDRY

BUILT FOR THE LOADS THAT ASK MORE FROM THE WASH.

The advantage is not one dramatic stain. It is having several cleaning mechanisms available when different kinds of soil arrive in the same load.

WHITE TOWELSRepeated use, body soil and gradual dinginess build over time rather than appearing as one obvious stain.
KITCHEN LINENSCooking oils, starch, food residue and sauces frequently collect together.
WORK CLOTHESRepeated wear can combine body soil, oils and environmental grime in the same fabric.
SOCKSSweat, body soil and ground-in dirt concentrate inside a relatively small amount of material.
BEDDINGLong skin contact creates gradual accumulation even when there is no obvious spill to point to.
FORMULA PROFILE

THE DRY SYSTEM AT A GLANCE.

Oxygen-cleaning system

Sodium Percarbonate + TAED add an activated oxygen mechanism to the wash.

Four-enzyme architecture

Protease, amylase, lipase and mannanase work on different components of everyday soil.

Mineral builder system

Sodium carbonate and sodium citrate help establish the wash environment.

Fragrance-free

No added scent is used as evidence that clothing was cleaned.

No added dyes

Color contributes nothing to the cleaning responsibility of the formula.

No optical brighteners

The formula does not rely on light-reflecting compounds to alter how fabric appears.

PRODUCT DETAILS

ALVÉ POWDER LAUNDRY DETERGENT

Net Weight64 oz
FormatConcentrated powder
FragranceFragrance-free
Machine CompatibilityStandard + HE
PackagingResealable moisture-barrier pouch
StorageKeep cool and dry