Conditioner

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Plant-Based Handcrafted Small Batch Premium Quality

Real Results From Real People

NATTY™ · Nopales + Awapuhi Conditioner

Nourished Hair Moves Differently.

You feel it when resistance gives way to movement.

NATTY™ Conditioner surrounds wet hair with rich slip and softness so compacted sections separate more easily, tangles become easier to work through, and your fingers or comb can move with less resistance.

Nopales and awapuhi give the formula its botanical identity. Aloe, betaine, jojoba, murumuru, panthenol and a concentrated conditioning system build the softness, slip and manageability around them.

Soften Detangle Smooth Manage
ProductHigh-Slip Rinse-Out Conditioner · Nopales + Awapuhi
Size16 FL OZ / 473 mL
High slip is the moment your hands stop having to work so hard.
01
Front Bottle
Recommended 1400 × 1700
Primary front-facing NATTY™ Conditioner bottle. This becomes the dominant hero image.
02
Left View
Label / directions panel.
03
Right View
Label / formula panel.
Made for the Detangle

Every knot eventually becomes a question of force.

Wet strands overlap. Shed hairs become trapped. Ends catch. Curls wind around neighboring strands until several strands begin behaving like one. Then your fingers stop. The comb stops. And the question becomes: how much force will it take to keep moving?

04
The Detangle
Recommended 1400 × 1200
Wet textured hair being gently worked through with fingers or a wide-tooth comb. Show resistance and sectioning rather than a posed beauty image.
01 · Separation

The Section That Will Not Separate

It stays compact even after the hair is fully wet.

02 · Tension

The Knot That Tightens When You Pull

More force does not create more cooperation.

03 · Catching

The Ends That Keep Catching

The comb moves, then stops where the hair has lived the longest.

04 · Repetition

The Area You Keep Returning To

One pass becomes another. The same strands keep receiving more manipulation.

The knot is only part of it. The other part is what the knot makes you do to the hair.
The Release

You Can Feel When the Hair Stops Fighting Back.

The change happens through movement. Resistance gives way to slip. Slip creates easier separation. Separation changes how the whole section feels in your hands.

05
Resistance → Release
Recommended 1300 × 1500
A tactile hair-detail image showing separated, conditioned strands with visible movement and softness.
Resistance

Your fingers stop. The comb catches. The section stays compressed.

Slip

Strands begin moving past one another more easily.

Separation

Compacted hair becomes easier to divide and work through.

Softness

The section feels more pliable in your hands.

Movement

Your fingers travel farther. The comb completes more of the pass. Handling becomes easier.

That change in movement is what high slip feels like in real time.
StraightWavyCurlyCoily TexturedDryDamagedTangle-Prone
Why It Works

Slip Has an Architecture.

A high-slip conditioner is a system, not a hero ingredient. NATTY™ is built in layers, and each layer has a different responsibility.

01

Saturate

Water · Aloe · Betaine · Panthenol

The aqueous foundation gives the conditioner the medium it needs to spread through wet hair and build a conditioned, moisturized feel.

02

Condition

BTMS-50 · Behentrimonium Chloride · Honeyquat · Cetearyl Alcohol

This is where the slip is built. The conditioning system creates wet-hair glide, while cetearyl alcohol gives the cream structure and richness.

03

Soften

Jojoba · Murumuru

The emollient side supports softness and lubrication around a conditioning system already built for easier detangling.

04

Signature

Nopales · Awapuhi

Approximately 5% nopales and 3% awapuhi make the signature botanicals meaningful parts of the formula identity.

06
Conditioner Texture
Recommended 1400 × 1200
Macro cream ribbon, scoop or swirl showing the conditioner’s rich, high-slip texture.
07
Nopales + Awapuhi
Recommended 1400 × 1200
Botanical composition featuring nopales, awapuhi, aloe, jojoba and murumuru without making the image feel like a generic ingredient flat-lay.
SATURATECONDITIONSOFTENMOVE
The Ritual

Give It 3–5 Minutes.

Four actions. The conditioner does not need to turn wash day into another complicated routine.

01

Apply

After shampooing, apply generously to wet hair, concentrating through the mid-lengths and ends.

02

Detangle

Work in manageable sections with your fingers or a wide-tooth comb.

03

Wait

Leave the conditioner in contact with the hair before rinsing.

04

Rinse

Rinse thoroughly, then move into the next step of your wash-day routine.

Leave On3–5 MINUTES
The goal is not to overpower the knot. Give the hair enough slip that less force is required in the first place.
The Formula Opened

Read What Your Hair Is Sitting In.

No ingredient theater. The formula is easier to understand when the ingredients are grouped by the work they perform.

You do not have to guess what creates the experience. You can see how the conditioner is built.

Hydration

Distilled Water · Aloe Barbadensis Leaf Juice · Betaine · Panthenol

Conditioning + Slip

BTMS-50 · Behentrimonium Chloride · Honeyquat · Cetearyl Alcohol

Emollients

Jojoba Oil · Murumuru Butter

Botanicals

Nopales Extract · Zingiber zerumbet Extract / Awapuhi

Formula Support

NeoDefend · Citric Acid · Sodium Phytate

Formula By Weight
Distilled Water48.99%
Aloe Vera Juice19.99%
BTMS-506.00%
Nopales Extract5.00%
Cetearyl Alcohol4.00%
Awapuhi Extract3.00%
Betaine2.50%
Honeyquat2.00%
Jojoba Oil2.00%
Murumuru Butter2.00%
Behentrimonium Chloride1.50%
Panthenol1.50%
NeoDefend1.00%
Citric Acid0.30%
Sodium Phytate0.20%
01
Product Return
Reuse Front Bottle
Bring the primary product image back here after the customer understands the full argument.
The Decision

Rinse It Out. Keep the Movement.

NATTY™ Nopales + Awapuhi Conditioner is a high-slip rinse-out conditioner built to soften, detangle, smooth and improve manageability while wet hair is being handled.

Product TypePremium Rinse-Out Conditioner
Formula StyleHigh-Slip · High-Softness · Detangling-Focused
Use OnWet Hair After Shampooing
FocusMid-Lengths + Ends
Detangle WithFingers or Wide-Tooth Comb
Leave On3–5 Minutes
RinseThoroughly
Size16 FL OZ / 473 mL

Can I detangle while it is in my hair?

Yes. Work through the hair in sections with your fingers or a wide-tooth comb before rinsing.

Is it only for curly or coily hair?

No. It works across textures, with particular relevance for hair that is dry, textured, damaged or prone to tangling.

Is it a leave-in?

No. Apply after shampooing, detangle, leave for 3–5 minutes, then rinse thoroughly.

Your Hands Feel It First.
Nourished Hair Moves Differently.